DS PERFORMANCE LINE: GT SPIRIT
Embrace your refined and dynamic attitude! Launched today across the range, the DS PERFORMANCE Line combines GT spirit, refinement and technology.
“Customers are our best inspiration. Some of them, notably the ‘gentlemen drivers’, or ‘ladies drivers’, want a car to combine sportiness and refinement. This is what led us to design a car with a deep GT spirit”, VP products and business development, DS brand Eric Apode stated.
This is the story of the “PERFORMANCE Line” a new, refined and dynamic line, designed by DS engineers and designers along with DS motorsport division.
RECOGNISABLE AT THE VERY FIRST GAZE
Be it a DS 3, DS 3 Cabrio, DS 4 or DS 5, a PERFORMANCE Line model is instantly recognisable. Each body style is available in two-tone black combined with a specific palette of body colours (seven for DS 3, six for DS 4, and five for DS 5). The new large gloss black wheels featuring the DS logo set against a Carmine background in the centre make DS PERFORMANCE Line models even more exclusive and personal.
The characteristic colours of DS-inspired Performance (Carmine, White and Gold) are applied on key components of the vehicle, such as the door mirrors, the rear spoiler and the bonnet, while the front doors are adorned with special new “DS PERFORMANCE Line” badges.
REFINEMENT AND ATTENTION TO DETAIL MEET HIGH PERFORMANCE
Throughout the DS range, refinement and attention to detail are two major values DS Automobiles prides itself on. The DS PERFORMANCE Line pays tribute to these values through a number of features, such as the newly created upholstery in grained leather and Dinamica cloth. The interior overstitching on the seats in the colours of the DS PERFORMANCE Line embodies this exclusive expertise. This subtle colour overstitching can also adorn the door panels, the gearbox, the steering wheel and the dashboard cap on DS 3 and DS 5. In addition, the front seats are embroidered with a “DS PERFORMANCE Line” emblem.
The use of materials such as leather underlines the refinement of the interior, and a range of grained or Nappa leather is available across the collection. For the launch, high-quality leatherwork provides DS 4 with a new full black leather version, with leather gracing the dashboard, the front and rear door panels, and the seats. As an example of this refinement and attention to detail, some models boast metal cabin details and door sills that further enhance the meticulous and dynamic interior (DS 4, DS 5). Finally, DS 3, DS 4 and DS 5 offer LED lighting to illuminate the interior.
From the exterior, the DS front grille is amplified by the DS light signature – each model in the PERFORMANCE Line featuring the exclusive technology DS LED Vision.
“We provided this new line with all the features of a GT: style and driving pleasure. And above all, we worked even more customization around our DS PERFORMANCE colors: the Carmine for passion, the Gold for victory, the White for purity.” DS brand design director Thierry Metroz said.
FROM ENGINES TO CONNECTIVITY: THE MOST EFFICIENT TECHNOLOGIES
The “PERFORMANCE Line” boasts high-performance and efficient engines, all featuring the Stop&Start technology and standing out in terms or torque, fuel consumption and CO2 emissions.
The PERFORMANCE Line also features the DS brand’s latest technological developments including a touchscreen, Mirror Screen (MirrorLink® and Apple CarPlay™), and DS connected services with DS Connect Box. Depending on the model, the vehicles are also equipped with a reversing camera, brake assist, front and rear park assist and Active City Brake (DS 3 and DS 3 Cabrio), blind spot monitoring system (DS 4 and DS 5), lane departure warning video system and DS Connect Nav (DS 5). This large variety of choices is designed to fit the unique demands of every driver.
The “PERFORMANCE Line” will be showcased at Chantilly Arts & Élégance Richard Mille on 4th September.
DS 3 & DS 3 Cabrio Performance Line: Polar White, Pearl White, Shark Grey, Arctic Steel Metallic, Perla Nera Black, Ruby Red Metallic, Sport Yellow
DS 4 Performance Line: Polar White, Pearl White, Platinum Grey, Cumulus Grey, Perla Nera Black, Ultimate Red
DS 5 Performance Line: Pearl White, Hurricane Grey, Platinum Grey, Cumulus Grey, Perla Nera Black
DS 3 & DS 3 Cabrio Performance Line: PureTech 110 manual or EAT6, PureTech 130 6-speed manual, THP 165 6-speed manual, BlueHDi 100 manual, BlueHDi 120 6-speed manual.
DS 4: PureTech 130 6-speed manual, THP 165 EAT6, THP 210 6-speed manual, BlueHDi 120 6-speed manual or EAT6, BlueHDi 150 6 speed manual, BlueHDi 180 EAT6.
DS 5: THP 165 EAT6, THP 210 6 speed manual, BlueHDi 150 6-speed manual, BlueHDi 180 EAT6.
PHOTOS* AVAILABLE AT: http://www.dscommunication-echange.com
Username (CAP): PERFO
Password (CAP): LINE2016
Valérie Gillot: + 33 (0) 6 83 92 92 96 – valerie.gillot@driveDS.com
Marie Guidolin: + 33 (0) 6 88 21 65 70 – marie.guidolin@driveDS.com